Case Study: Emirates Nature-WWF inspires climate action and fundraising with Imagination

Lead the Change: Emirates Nature-WWF

The environmental charity Emirates Nature-WWF partnered with Imagination to create an activation that would raise awareness and funding for climate change and water scarcity in the region. The challenge was to engage the public on how daily choices impact the environment, aligning with the COP28 conference in Dubai.

Imagination implemented an immersive activation titled ‘A Day in the Life of Climate Change’. This interactive experience educated visitors and encouraged donations, resulting in high engagement with 1,000 people per day on weekends and an 80% direct engagement rate. The solution successfully raised awareness for the charity and reflected positively on partner IKEA’s commitment to sustainability.

Emirates Nature-WWF