Case Study: Ford achieves investor confidence and market credibility with Imagination’s Refounded campaign

Ford Refounded

The customer, Ford, faced a competitive landscape disrupted by new technologies and EV makers. To fuel innovation and accelerate growth, the 120-year-old automotive company embarked on a bold transformation, which required communicating this sweeping change to key stakeholders. The vendor, Imagination, supported this effort through an investor communications campaign.

Imagination implemented a sustained, multi-faceted campaign called "Ford Refounded" to showcase the company's transformation. The solution included major events around Ford's earnings, a financial reporting teach-in, a redesigned investor presentation deck, and a two-day Capital Markets Day. The campaign successfully positioned Ford as a nimble, tech-driven leader, generating 500 million media impressions and winning an IR Magazine Award for Best Investor Event.

Ford