Case Study: DoorDash achieves a standout IPO investor story with Imagination

DoorDash IPO Content

DoorDash, a US category leader in local food logistics, faced the challenge of creating compelling investor communications for its IPO. The company needed to showcase its ecosystem and value proposition to investors by telling the story of its community of merchants, Dashers, and consumers. Imagination was engaged to produce this content, specifically a roadshow video and two investor video modules.

Imagination produced a documentary-style roadshow film featuring DoorDash's CEO, merchants, and partners to highlight the company's technology, partnerships, and founding story. The result was a highly successful IPO that raised $3.37 billion, valuing DoorDash at $71.3 billion. Its shares closed 86% above the offering price on the first day, ending the year as one of the largest transactions of 2020.

DoorDash