Case Study: Expo 2020 Dubai celebrates One Year to Go with Imagination

Celebrating One Year to Go

Expo 2020 Dubai sought to build nationwide excitement and engagement for its upcoming world fair, celebrating the one-year countdown milestone. They partnered with the agency Imagination to design and deliver a series of synchronized events across the United Arab Emirates.

Imagination produced seven interconnected festivals, one in each Emirate, featuring local talent, international A-list artists like Mariah Carey, and a central broadcast concert from Dubai. The solution successfully engaged the entire nation, drawing over 16,000 attendees and generating media coverage with a circulation of 3 billion. Imagination's foundational work for this event later inspired the entertainment themes for the actual Expo.

Expo 2020 Dubai