Case Study: Jaguar Land Rover relaunches the Defender with Imagination’s immersive campaign

Capable of Great Things

The customer Jaguar Land Rover faced the challenge of relaunching its highly anticipated new Land Rover Defender and needed to create impactful campaign content to bring its 'Capable of Great Things' proposition to life for a global audience.

Vendor Imagination created an epic product-reveal film shot in Kazakhstan, which became the driving force of the campaign. They also delivered a live event experience in Frankfurt featuring a dramatic vehicle descent and a virtual reality experience. The campaign achieved a 97.1% positive perception, reached over 1 billion people on social media, and resulted in over 1,170 app downloads in the first week, successfully relaunching the Defender with significant impact.

Jaguar Land Rover