Case Study: Ford achieves a record-breaking global food drive with Imagination

Building Together

Ford sought to unify its philanthropic legacy with the power of its extensive global dealer network. The challenge was to create a scalable framework that could move beyond traditional corporate giving to create authentic, local impact across 31 countries. Imagination was tasked with the strategic development and global coordination to turn this vision into a coordinated movement.

Imagination developed the Ford Building Together platform and launched "The World’s Largest Dealer-Led Food Drive." This initiative transformed local dealerships into collection hubs, mobilizing thousands of dealers and their communities. The result was a record-breaking donation of over 2 million pounds of food and supplies, uniting 31 countries under a single purpose and strengthening the bond between the Ford brand and its network.

Ford