Case Study: Ford strengthens its Middle East brand with Imagination

Beyond The Blue Oval

The customer, Ford, faced the challenge of elevating its brand identity in the Middle East to resonate with millennials and position itself among the top five OEMs. The goal was to associate the brand with innovation, technology, and driving enjoyment through a major event. Vendor Imagination was tasked with creating an event platform to showcase new models and launch services like FordPass.

Imagination designed and executed the "Beyond The Blue Oval" event, featuring six immersive lifestyle zones with interactive installations and tailored test drives. The solution successfully engaged over 500 stakeholders and generated overwhelmingly positive coverage, including 585 editorial pieces and 540 social posts reaching an estimated 220 million people. This significantly boosted Ford's regional brand recognition and appeal.

Ford