Case Study: Steve Madden boosts brand buzz with Imagination's immersive Sole Survivor experience

Beyond Borders Sole Survivor

The customer, Steve Madden, faced the challenge of grabbing press attention, telling its iconic brand story, and entertaining a group of discerning influencers for its Fall ‘24 collection. The vendor, Imagination, addressed this by creating an immersive, gamified event experience.

Imagination developed Sole Survivor, a real-world video game event that took guests through Steve Madden's history via a custom app and immersive sets. The solution generated significant results, including media coverage worth £3.17m, reaching over 64 million people, and an 18.3% uplift in Google searches for the brand.

Steve Madden