Case Study: ELSA becomes a top 10 AI tool with Imaginary Cloud’s new UI

ELSA ranks among the top 10 AI tools with Imaginary Cloud, boosting pronunciation for 90% of users

Elsa, a provider of the world's smartest English pronunciation coach app, partnered with Imaginary Cloud to meet the challenge of realigning its platform's visual language and user interface for a new B2B audience. The goal was to adapt the app, which was originally designed for B2C users, to better support school teachers and company leads in mentoring their students and employees while still representing the Elsa brand.

Imaginary Cloud implemented its proprietary Product Design Process using Figma to create a user-centered experience. This solution delivered an in-depth understanding of the customer persona and successfully realigned the service. As a result, the Elsa app became one of the top 10 AI tools, helped 90% of users see noticeable improvements in pronunciation, and gave 95% of users more confidence when speaking English.

Elsa