Case Study: Elephants Don’t Forget achieves 95% customer retention with Imaginary Cloud’s user-centered design

Elephants Don’t Forget retains 95% of clients with Imaginary Cloud

Elephants Don't Forget (edf), a company that provides an AI-powered business platform for employee training and compliance, partnered with Imaginary Cloud to modernize their platform's user experience. As their key customer touchpoint, the platform's look and feel needed to be updated to meet modern standards and expectations.

Imaginary Cloud implemented a user-centered design solution using React, Redux, and MUI for development. Following their proprietary Product Design Process, the dedicated team delivered a seamless experience that aligned user goals with the journey. The project resulted in a 95% customer retention rate for edf and helped their clients reach performance levels of 86%.

Elephants Don’t Forget (edf)