Case Study: YMCA of Northwest North Carolina improves digital experience with ImageX

YMCA of Northwest North Carolina boosts engagement to 9 minutes, 5 seconds with ImageX

The YMCA of Northwest North Carolina needed a complete overhaul of its outdated and bloated website to improve the experience for its members and staff. Their post-COVID site had become difficult to manage and provided an inconsistent user experience. They partnered with vendor ImageX, seeking expertise in Open Y and Layout Builder to achieve a flexible and accessible digital platform.

ImageX redesigned the site's architecture and user experience, implementing a mobile-first design with improved accessibility and intuitive navigation. They leveraged Layout Builder for easier content management and integrated tools like Activity Finder to simplify conversions. The solution delivered by ImageX was widely praised, resulting in high user engagement with an average of over 9 minutes per active user and significantly easier content management for internal teams.

YMCA of Northwest North Carolina