Case Study: ONSET improves product discovery and customer self-service with ImageX

ONSET modernizes Drupal 7 site in a 2-phase project with ImageX

Onset, a global leader in data logging and monitoring solutions, faced the challenge of modernizing a complex and outdated Drupal 7 website that no longer served its customers or growing product portfolio. Their B2B digital ecosystem was difficult to navigate and lacked the clarity and flexibility needed for users researching technical products. A key priority was unifying two distinct brands, InTemp and HOBO, under a single site architecture while maintaining intuitive pathways for each audience. They partnered with vendor ImageX for a strategic redesign and platform migration.

ImageX designed and built a new e-commerce site on Drupal 9, migrating all content from the legacy system. The solution included a streamlined navigation, an online shopping cart, and integrations with Salesforce Pardot and Trustpilot. The redesigned site provided customers with a stronger, more intuitive way to explore products and find information, reducing their reliance on direct support. The result was a more effective digital platform that supports customer education, reduces friction in the buying journey, and gives Onset a stronger foundation for ongoing growth and lead generation.

ONSET