Case Study: Delta College improves student navigation and support access with ImageX

Delta College streamlines 100+ programs with ImageX

Delta College, a community college in California's Central Valley, faced challenges with a complex digital environment that confused prospective students with too many program choices and buried vital support services. They partnered with vendor ImageX for a strategic website reorganization and brand voice project to simplify navigation and better connect with students.

ImageX implemented the California Guided Pathways framework, creating intuitive "Interest Areas" and a Program Finder tool to guide students. They also elevated essential student support resources and revitalized the college's "Mustang" brand identity. The results eliminated choice paralysis, centralized access to key services, and empowered the internal team with a sustainable messaging framework, leading Delta College to sign a long-term maintenance agreement with ImageX.

Delta College