Case Study: Ashland University boosts student engagement with ImageX website redesign

Ashland University increases organic search traffic by 230% with ImageX

Ashland University, a private institution, needed a complete website transformation to better reflect its student-centric values and improve engagement. Its outdated Drupal 7 site had siloed content and poor information architecture, making it difficult for users to find information. The university partnered with vendor ImageX for an end-to-end solution that included a migration to Drupal 9, an updated content strategy, and a full visual redesign to increase enrollment inquiries.

ImageX implemented a solution centered on a new "We See You" concept, which included a story-focused content strategy, updated information architecture, and a clean, mobile-friendly design. The results were significant, with organic search traffic increasing by 230% and referral traffic increasing by 282% post-launch. The university also saw an 8% increase in average engagement time per session and a 16% increase in engaged sessions per user.

Ashland University