Case Study: WTA Media achieves faster, smarter media delivery with Reuters Imagen

WTA Media doubles WTA OTT subscriptions with Reuters Imagen

WTA Media, a partnership between the Women’s Tennis Association and DAZN, faced challenges with its outdated FTP server system, which made it difficult for its global broadcast partners to quickly find and download high-quality content. The system's poor search functionality and slow delivery speed led to missed opportunities and a suboptimal client experience. To address this, they turned to the vendor Reuters Imagen and implemented its Imagen platform.

Using the Reuters Imagen platform, WTA Media consolidated its entire library into a single, cloud-accessible portal with powerful search and curated collections. This allowed broadcast partners to directly and quickly source the content they needed, with the Accelerated File Delivery feature ensuring fast downloads of large files. The solution resulted in an extremely positive client response, a first-class branded experience, and a measurable impact with subscriptions to the WTA OTT platform doubling year-on-year.

WTA Media