Case Study: Chelsea accelerates media content access and distribution with Reuters Imagen

Reducing physical overheads with a centralised platform

Chelsea FC, one of English football’s most established clubs, needed a better way to manage and share its large archive of historic media across internal departments, Chelsea TV, sponsors, and international broadcasters. Reuters Imagen provided the Imagen platform and branded video portal to help the club store, organize, and distribute video, audio, imagery, and documents more efficiently.

With Reuters Imagen, Chelsea FC moved from on-premise storage to remote cloud access, implemented structured tagging and a searchable catalog of archive content, and enabled self-serve clip requests and downloads for production teams. The result was faster clip fulfillment, quicker access to uncompressed master files, and smoother editorial workflows supporting 15–20 hours of new content created each week.

Chelsea