Case Study: LADbible Group achieves simplified content syndication and scalable licensing with Reuters Imagen

LADbible Group Choose Imagen to Simplify Content Syndication and Deliver More Smiles To More People

LADbible Group, a major digital publisher with billions of video views annually, faced a growing challenge licensing and syndicating its vast archive. Reliance on YouTube prevented granular searching, sometimes misflagged or surfaced irrelevant content, and forced time‑consuming manual admin, cataloguing and file transfers. To address this, LADbible turned to Reuters Imagen’s Imagen content management and delivery platform.

Reuters Imagen implemented Imagen’s workflows, catalogue tools and metadata-driven search, enabling filters by categories like “Fails,” “Pets” and “Kids,” a fully branded portal, watermarked self-serve downloads and fast high‑res file delivery. The solution consolidated assets into a single platform, saved a “huge number of staff hours,” allowed 24/7 customer access for immediate downloads and helped LADbible scale its content licensing business while freeing staff to focus on new revenue.

LADbible Group

Luke Smedley

Submissions and Acquisitions Manager