Case Study: International Tennis Federation achieves a consolidated digital archive and faster content discovery with Reuters Imagen

ITF Uses Imagen to Consolidate Its Digital Assets Into A Single, Intuitive Content Platform

The International Tennis Federation (ITF), the sport’s world governing body, struggled with a vast archive—about 98% held on film and tape—so retrieving and digitising assets could take up to 48 hours, causing missed marketing and licensing opportunities. To consolidate its archive and digital-born content into an intuitive, brandable platform, ITF engaged Reuters Imagen and its Imagen cloud-based content platform.

Reuters Imagen ingested over 200 archive assets plus more than 500 hours of digital-born footage into a single, branded cloud repository with time-based metadata, intuitive search, fast downloads and easy clip/collection creation. The Imagen platform has eliminated lengthy retrieval delays, enabled social and marketing teams to react in real time, improved discoverability for staff and member federations, and increased opportunities for clip sales and licensing—delivering faster turnaround and greater asset reuse.

International Tennis Federation

Bethany Lowney

Commercial Department