Case Study: International Tennis Federation achieves faster media access and archive monetization with Reuters Imagen

International Tennis Federation reduces 48-hour content retrieval delays with Reuters Imagen

The International Tennis Federation (ITF) faced a significant challenge in managing its vast archive of physical media, which was stored off-site in formats like film and BetaCam tapes. This made retrieving content a slow, 48-hour process that caused the organization to miss timely media opportunities. To unlock efficiency, the ITF partnered with Reuters Imagen to implement its cloud-based media management platform to consolidate and digitize its archive for rapid discovery and use.

By implementing the Reuters Imagen platform, the ITF ingested over 200 archive assets and 500 hours of digital content into a single, searchable repository. The solution enabled detailed metadata tagging, allowing staff and member federations to find content instantly. This dramatically improved the ITF's reactivity, eliminating missed opportunities and saving time. The result was a more responsive marketing team, increased clip sales and licensing opportunities, and a key step forward in the ITF's 5-year digitization strategy.

International Tennis Federation