Case Study: INDYCAR streamlines media management with Reuters Imagen

INDYCAR boosts downloads 102% with Reuters Imagen

INDYCAR, the governing body for the NTT INDYCAR SERIES, needed a new content management solution to provide broadcast partners with fast, easy access to video and still images while also resolving a security issue with their older system. They chose the Imagen Pro platform from Reuters Imagen for its robust security and its reputation for understanding sports broadcast workflows.

By implementing Reuters Imagen's platform, INDYCAR gained tools like Accelerated File Download for rapid content distribution and a user-friendly system for self-service access and live streaming. The results included a significant increase in content engagement, with one day seeing a 102% increase in downloads, and greatly improved efficiency for their internal and external teams in managing and distributing media assets.

INDYCAR