Case Study: WTA Media achieves near-live, self-serve content delivery for broadcasters with Reuters Imagen

Imagen Delivers A Match-winning Solution for Wta Media and Women’s Tennis Broadcasting

WTA Media, the joint venture between the Women’s Tennis Association and DAZN that manages global media rights for 47 tournaments, struggled to meet fast-moving broadcaster requests using a nested server and slow FTP delivery. To provide a premium, scalable self-serve experience with fast search and logical content groupings, WTA Media turned to Reuters Imagen and its Imagen platform to replace the old system.

Reuters Imagen consolidated WTA Media’s library into a single cloud-accessible platform with detailed metadata, curated collections, Accelerated File Delivery for rapid high‑res downloads, and analytics to inform content investment. The result: broadcasters can self-serve via a branded portal, content can be uploaded on tour, WTA Media has scaled operations to meet rising demand, and WTA OTT subscriptions have doubled year-on-year — demonstrating clear improvements in speed, usability and commercial impact thanks to Reuters Imagen.

WTA Media

Louise Lawler