Case Study: Auburn University achieves faster, smarter media delivery with Reuters Imagen

Auburn University launches a cloud media archive in 2 days with Reuters Imagen

Auburn University's Athletics Department faced significant challenges in managing and distributing its vast library of video content, which included game highlights, press conferences, and behind-the-scenes footage. Their old system made it extremely time-consuming to browse and retrieve archived media, and they lacked any analytics to track user engagement. To solve this, they partnered with Reuters Imagen to implement its Imagen video platform.

The solution from Reuters Imagen provided a self-serve, cloud-based media portal that enabled users to easily search, clip, and download content. The implementation was quick, with the new archive created in just two days. The results were substantial, with over 145 hours of media downloaded in the first 45 days from users in over 30 states. The platform's analytics gave Auburn valuable insights into audience trends, significantly growing their brand exposure regionally and nationally while freeing up staff from manual media fulfillment.

Auburn University