Case Study: Auburn University achieves faster, scalable video distribution and expanded media reach with Reuters Imagen

Auburn Athletics Department Launch Video Portal to Deliver More Content and A Better Service For Broadcasters

Auburn University’s Athletics Department, which produces video across 19 varsity sports, struggled to deliver highlights, interviews and behind‑the‑scenes footage quickly to local news teams and other media. Their legacy system made browsing and retrieval slow, and lacked analytics and permissions to track who was using content. To solve this, Auburn engaged Reuters Imagen and trialled the Imagen media portal to create a searchable, branded video library and self‑serve distribution platform.

Reuters Imagen implemented a cloud‑deployed Imagen portal (built in two days) that lets logged‑in users search, play, clip and download high‑resolution files, with granular permissions and user analytics. The result: rapid deployment and wider reach — over 145 hours of media downloaded within the first 45 days and downloads from more than 30 states — plus measurable engagement data, faster workflows, improved security and scalable delivery that freed staff time and boosted Auburn’s regional and national exposure.

Auburn University

Weston Carter

Director of Multimedia and Video Services