Case Study: ATP Media achieves secure, self-service global content access with Reuters Imagen

ATP Media Uses Imagen to Help Serve Up World-class Tennis Content to Global Partners

ATP Media, the global sales, production and distribution arm of the ATP Tour that generates over 3,000 hours of live content from 1,500 matches a year, needed a better way to catalogue and deliver its growing library to broadcasters and partners. Previously reliant on a broadcast portal and manual email requests that were slow and hard to scale, ATP Media turned to Reuters Imagen and its Imagen platform to provide a secure, easy-to-use web portal and metadata-driven search for partners.

Reuters Imagen implemented the Imagen platform as a branded, self-service media portal with rich metadata, contextual collections, single sign-on, clipping/encoding tools and integrated analytics. The solution tripled available assets per tournament (from 100 to 300), unlocked access to a 150TB archive back to the 1990s, sped delivery to clients (enabling quick social campaigns such as Nike sourcing Nadal footage) and freed staff time while creating new revenue opportunities.

ATP Media

Matthew Sutton

Head of Business and Media Systems