Case Study: California Wine Institute boosts Canadian awareness and Quebec traffic with IMAGEMOTION’s content marketing and social media campaigns

California Wine Institute boosts impressions 1,250% with IMAGEMOTION

The California Wine Institute, an association representing 1,000 wineries, mandated the vendor IMAGEMOTION to increase brand awareness in the Canadian market. Their specific challenge was to drive traffic to the California wine section at SAQ, a Quebec liquor retailer, and ultimately increase sales in the province.

IMAGEMOTION executed a strategy using organic and paid social media operations alongside influencer campaign programs. The solution included a series of virtual wine tastings on Instagram and a dedicated campaign for Earth Day. This approach resulted in 4.46 million impressions, a 1,250% increase, and 100,000 engagements, a 760% increase, successfully driving 16,000 in traffic.

California Wine Institute