Case Study: TytoCare improves telehealth device activation and unboxing with Imagemme’s packaging design

TytoCare boosts telehealth activation with Imagemme

TytoCare, a provider of cutting-edge telehealth medical devices, engaged the design studio Imagemme to overcome challenges with their kit's packaging and case design. Their primary issues were a low customer activation rate for the device and a case that failed to deliver an exceptional at-home experience. Additionally, fulfilling international orders was complex and costly as it required producing separate, country-specific boxes with different instruction manuals.

Imagemme redesigned the case to resemble a first aid kit, incorporating a built-in well to hold a phone for hands-free calls and extra space for future accessories. For the packaging, they implemented a sleeve system that housed a universal box and a region-specific envelope, drastically simplifying global logistics. The solution also included a QR code to prompt immediate device activation. This new design by Imagemme enhanced the user experience and streamlined TytoCare's international fulfillment process.

TytoCare