Case Study: Midea launches the Innova vacuum brand with Imagemme's branding, packaging, and POP design

Midea launches a new vacuum brand and expands to a stick vacuum with Imagemme

The customer Midea approached the vendor Imagemme with the challenge of developing branding and packaging for their new Innova vacuum cleaner. The product needed to replace Dyson at Walmart stores by conveying a sense of high-tech power while remaining approachable and easy for any user to understand.

Imagemme's solution was to create a logo with a vortex motif and use modern lifestyle photography featuring a diverse family to demonstrate the product's use cases. The vendor designed sleek, minimalistic packaging that highlighted the vacuum's features with isolated product shots. This approach successfully conveyed the product's cutting-edge yet accessible design, resulting in a successful launch for Midea. The Innova brand has since expanded its product line to include a stick vacuum.

Midea