Case Study: Purplle.com achieves 60% lower bandwidth and better web performance with ImageKit

Purplle.com reduced their image sizes and improved web performance by 60%

Purplle.com, one of India’s leading online beauty and grooming retailers, needed a way to optimize millions of product and marketing images across its website and mobile app without disrupting its existing architecture. The company wanted faster-loading pages, better user experience, and lower bandwidth use while managing a constantly growing image library. ImageKit Inc provided the image optimization and resizing capabilities used in the project.

ImageKit Inc integrated with Purplle’s AWS S3 image storage, allowing the team to switch image hostnames and enable a custom CNAME with minimal setup, going live in about 15 minutes. Using ImageKit’s real-time optimization and transformations, Purplle generated correctly sized, device-specific images on demand and let ImageKit automatically choose the best format and quality. The result was about a 60% reduction in bandwidth, lower storage and bandwidth costs, a simpler workflow, and a significantly improved user experience.

Purplle.com

Suyash Katyayani

Chief Technology Officer