Case Study: Lenskart improves conversions and visual experience with ImageKit

Lenskart leveraged better visual experience to improve conversion and global expansion

Lenskart, a leading eyewear e-commerce company in India and international markets, needed to improve the visual quality of its product images while scaling its omnichannel platform and expanding into new geographies. To address this, the company looked for a way to automate image optimization and transformations without building and maintaining the capability in-house, and chose ImageKit Inc for media delivery and management.

Using ImageKit Inc, Lenskart integrated automated image optimization, resizing, sharpening, responsive delivery, and support for its existing storage and CMS. This improved product image quality across devices, reduced developer effort and time to market, and helped support better conversion rates, while also giving Lenskart access to future-ready formats like AVIF and video optimization.

Lenskart

Arpit Garg

Product Manager