Case Study: Curtsy boosts engagement and cuts image costs with ImageKit

Improving customer engagement and transactions with personalized banners

Curtsy, a California-based consumer-to-consumer marketplace for women buying and selling clothing, shoes, and accessories, needed a better way to handle large volumes of user-uploaded product images while keeping them consistent, fast-loading, and cost-effective. As Curtsy grew, its previous third-party image optimization provider became expensive and had stability issues, so it looked for a more scalable alternative. ImageKit Inc was used to support media delivery and real-time image handling across Curtsy’s web and mobile apps.

Using ImageKit Inc’s real-time image transformations, optimizations, and overlay features, Curtsy created personalized shareable product banners with product photos, names, prices, and coupon codes. The integration with external cloud storage was quick, and the team could update layouts through URL-based parameters without extra engineering overhead. The results included over 30% of users engaging with and posting the banners on social media, increased transactions and brand awareness, and more than 50% lower cost compared with other providers.

Curtsy

Liam Reardon

Software Engineer