Case Study: Nykaa Simplifies Image Management and Optimization with ImageKit

How Nykaa Simplified Image Management And Optimization For Their Website And Apps

Nykaa.com, one of India’s fastest-growing beauty e-commerce brands, was managing more than 10 million unique product images across web and mobile. Its team needed a scalable way to resize and optimize images, improve PageSpeed, keep full control of original assets, integrate with an existing CDN and storage setup, and handle traffic spikes during major sales without building an in-house solution.

ImageKit Inc provided real-time image resizing, automatic optimization, and next-gen format delivery through ImageKit.io, while integrating with Nykaa’s existing CDN and storage infrastructure. The result was a simplified workflow for developers and creatives, faster PWA development, and major performance gains, including an 84% reduction in image bandwidth, more than 100 million images optimized per month, and the ability to handle 40% traffic spikes during sale periods.

Nykaa.com

Sanjay Suri

Chief Technology Officer