Case Study: BookMyShow speeds up media delivery and cuts costs with ImageKit

How BookMyShow sharpened its delivery with support from ImageKit

BookMyShow, India’s leading online entertainment platform, needed a better way to deliver a media-heavy experience across web and mobile. The company had already been using ImageKit Inc’s media transformation services, but a restrictive third-party CDN, limited support for modern formats and real-time video optimization, and added transfer costs made it difficult to scale efficiently.

By switching to ImageKit Inc’s integrated CDN and media optimization platform, BookMyShow streamlined image and video delivery, enabled AVIF conversion, text overlays, video compression, and adaptive bitrate streaming. The results included more than 50% cost savings, 30% to 35% faster app loading times, a 60% reduction in video file sizes, and significantly improved performance across all platforms.

BookMyShow

Vaibhav Jain

Manager, Engineering