Case Study: Homify preserves SEO and cuts media costs with ImageKit

Homify migrates 1.2M+ images to ImageKit without breaking SEO

Homify, a global platform connecting homeowners with interior designers, faced escalating media delivery costs and the risk of significant SEO loss from over a million indexed image URLs. They needed a solution that would allow them to use their own AWS S3 storage to avoid vendor lock-in, preserve their URL structure, and scale seamlessly. They turned to ImageKit for its image optimization, transformation, and delivery services.

ImageKit implemented a solution that integrated seamlessly with Homify's own S3 bucket, using a URL rewriter to preserve all existing SEO rankings during migration. The results included maintaining SEO for 1.2M+ URLs, achieving significant cost savings by eliminating fees for transformations and generated storage, and improving global performance with a faster CDN. By using ImageKit, Homify modernized its media stack with full control and prepared for future growth.

Homify