Case Study: SaffronStays achieves profitable media delivery and better guest experiences with ImageKit

Helping both Top and Bottom Line SaffronStays rapid, profitable growth with ImageKit Aditya Ramakrishnan Aditya Ramakrishnan Read more posts by this author. Aditya Ramakrishnan Aditya Ramakrishnan

SaffronStays, a micro-hospitality collective operating more than 280 private leisure homes, needed a better way to deliver the images and videos that drive travel bookings. As traffic and property listings grew, its previous media delivery provider became expensive and difficult to manage, with rolling-credit billing, rising costs, and limited flexibility to experiment with advanced visual features. SaffronStays turned to ImageKit Inc for a more scalable media delivery and digital asset management solution.

With ImageKit Inc, SaffronStays achieved a seamless migration in about a day, running the new media delivery system in parallel before phasing out the old one with little disruption. ImageKit helped bring media costs under control, support real-time image and video optimization, and launch new experiences like video stories, all while improving analytics and reducing 404 issues. The result was stronger user experience, greater operational efficiency, and a key contribution to SaffronStays’ profitability in FY 2023–2024.

SaffronStays

Sarang Purandare

VP - Tech, Product and Growth