Case Study: Noon.com achieves faster image workflows and major cost savings with ImageKit

From 3 days to 3 minutes How Noon optimized its image workflows and turnaround time

Noon.com, the Middle East’s leading home-grown e-commerce platform, needed a faster and more scalable way to manage the millions of product images it handles across its marketplace. To improve image optimization, duplicate detection, and quality control, Noon migrated its image management and optimization workflows to ImageKit Inc.

Using ImageKit Inc’s native cloud storage integration, perceptual hash duplicate detection, and real-time URL-based image transformations, Noon automated large parts of its image workflow. The results included cutting product launch turnaround time from 2–3 days to a few minutes, reducing image editing costs by 90%, lowering image optimization costs by more than 80%, and improving operational efficiency enough to process a few hundred thousand new images per day.

Noon.com

Vijay Mendiratta

Vice President Engineering