Case Study: Batch achieves sub-50ms video load times with ImageKit

Batch slashes video load times to under 50ms with ImageKit

Batch, a mobile-first marketplace for booking group experiences, faced the challenge of optimizing visual content for its primarily GenZ and millennial user base. With users demanding fast-loading, high-quality videos and images on mobile devices, the company needed a solution to handle wildly inconsistent upload formats and massive file sizes from its partners without building a complex custom transcoding pipeline. Batch turned to ImageKit to solve these media delivery issues.

ImageKit implemented a plug-and-play integration by connecting to Batch's existing Amazon S3 storage, requiring no significant code refactor. The solution delivered optimized media via a global CDN, providing dynamic sizing, on-the-fly video thumbnails, and format conversion. This resulted in media load times dropping to less than 50ms, an 80% video completion rate, and zero time spent by the tech team on media processing, allowing Batch to focus on growth instead of infrastructure.

Batch