Case Study: Our Community’s Children achieves clearer brand alignment and messaging with The Image Shoppe

Our Community’s Children rebrands 5 initiatives with The Image Shoppe

The Image Shoppe worked with Our Community’s Children (OCC) and The ELO Network, which were experiencing significant brand confusion. Their challenge was a lack of a cohesive identity across various partner organizations and initiatives, which made it difficult to communicate their services and align stakeholders around a common purpose.

To solve this, The Image Shoppe conducted extensive Discovery and Brand Audit processes, including surveys and focus groups. This work led to a complete rebranding solution featuring updated positioning, a new parent logo and sub-logos, a brand manual, and a new website. The result was a clear, unified brand family under the OCC umbrella that eliminated market confusion and provided consistent messaging for all their audiences.

Our Community’s Children (occ)