Case Study: KCRC achieves a trusted, user-friendly municipal brand with The Image Shoppe

KCRC refreshes brand and website with The Image Shoppe in 8 weeks

The Kent County Road Commission (KCRC), a major Kent County municipality, needed to update its brand to better communicate its principles of safety, reliability, and efficiency without compromising its recognition as a trusted local entity. The Image Shoppe was engaged to perform a brand overhaul and implement a new website design to address this challenge.

The Image Shoppe executed a strategic messaging exercise and crafted a new logo and tagline for KCRC. They developed a dynamic website CMS that allows for quick content updates and includes features like a jurisdiction-based 'Report an Issue' tool and content-rich maps showing projects in real-time. The result is a reliable, user-friendly brand and website that allows KCRC to effectively keep residents informed and maintain their trusted status.

KCRC