Case Study: Fishbeck achieves a modern all-in-one brand identity with The Image Shoppe

Fishbeck updates its brand and website with The Image Shoppe to unify its all-in-one service message

Fishbeck, a long-standing firm known as FTC&H, faced the challenge of modernizing its brand to reflect its comprehensive "all in one" service offering and to attract a new generation of talent while maintaining its legacy of integrity. The Image Shoppe was engaged to lead this rebranding effort, which included a strategic update to the company's visual and verbal identity.

The Image Shoppe implemented a comprehensive solution through its Discovery process, which informed a new brand strategy, an updated logo, and a transition to the name Fishbeck. This resulted in a modernized brand that more effectively communicates the firm's full suite of services and a new, user-friendly website that supports the goal of attracting young architects, engineers, and scientists.

Fishbeck