Case Study: 3Fifteen unifies seven cannabis brands into one powerhouse brand with The Image Shoppe

3Fifteen consolidates 7 cannabis brands into 11 stores with The Image Shoppe

The Image Shoppe partnered with 3Fifteen, a rapidly growing cannabis retailer that operated seven distinct brands under a single owner. The challenge was to unify these disparate brands into one cohesive identity to better manage store assets and marketing efforts.

The Image Shoppe consolidated the brands by creating a new name, logo, visual identity, and comprehensive messaging. They also developed a digital marketing platform, a loyalty program, and store signage. Acting as a Fractional CMO, The Image Shoppe helped structure the marketing team and pivot the business to online sales during COVID. As a result, 3Fifteen successfully grew to 11 locations under the new brand and was subsequently purchased by Skymint.

3Fifteen