Case Study: Ben & Jerry’s streamlines global asset access with Image Relay

Image Relay’s Digital Asset Management Powers Ben & Jerry’s Global Distribution

Ben & Jerry’s needed a better way to centralize digital assets for a worldwide team and agency partners, replace slow manual workflows, and reduce fulfillment requests. The company had been relying on internal shared servers and hard drives, which made assets hard to find and slowed down access to content across 38 countries.

Image Relay provided a digital asset management system with intuitive navigation, advanced permissions, search, and self-service access for global users. The result was faster distribution, fewer questions about locating files, and less manual work, with agency partners also encouraged to use Image Relay instead of Dropbox or Hightail; Sarah Badger said a single large file share can save up to a full day of work, and the system now supports 600+ users and 66,000+ assets, including 15,000+ new assets last year.

Ben & Jerry's

Sarah Badger

Global Content and Community Manager