Case Study: The Double Bull Taphouse achieves a bold retro restaurant brand with Image Conscious Studios

The Double Bull Taphouse unveils an 8’ x 7’ neon logo with Image Conscious Studios

The Double Bull Taphouse, a new restaurant concept from long-time collaborators of Image Conscious Studios, faced the challenge of rebranding a large, industrial-modern space in the wake of the Covid-19 pandemic's impact on the industry. They aimed to create a venue with wide appeal, combining the atmosphere of a beer hall and a rock and roll dive bar with games like darts, bocce, and pinball.

Image Conscious Studios developed a comprehensive brand identity, creating a cozy retro look using strong, saturated colors and vintage-inspired typefaces. This included designing the logo, all print collateral, and a large neon sign. The solution allowed for a number of varied but cohesive smaller designs that were applied across menus and signage, successfully establishing the new brand's unique and playful identity.

The Double Bull Taphouse