Case Study: Octant showcases its innovative biotech brand with Image Conscious Studios

Octant creates a fun, cutting-edge digital brand with Image Conscious Studios and a short explainer video

Octant, a biotech company, came to Image Conscious Studios with the challenge of showcasing their powerful but hard-to-explain technology through a brand and digital experience that was fresh, cutting-edge, and fun without alienating their highly-educated core users.

Image Conscious Studios developed a brand identity centered on the theme of courage and exploration, which was expressed through an energetic digital experience. This included creating a logo, brand identity, UI/UX design, and a WordPress site. To further explain the complex technology, ICS also produced a short explainer video highlighting Octant's novel cellular intelligence approach.

Octant