Case Study: Mamaleh’s brings nostalgic deli branding to life with Image Conscious Studios

Mamaleh’s launches a brand identity and website with Image Conscious Studios in one cohesive rollout

The customer Mamaleh's, a modern deli, partnered with the vendor Image Conscious Studios to create a new brand design and website. Their challenge was to develop a brand identity that leveraged nostalgia to complement their old-school interior while also expressing their cheeky and playful personality.

Image Conscious Studios developed a comprehensive solution that included a logo, brand identity, and collateral. They created a sweet and joyful logomark with typography inspired by traditional Jewish delicatessen signage and a unique color palette featuring a rich orange and an accent of green as an homage to the half-sour pickle. This new branding was successfully applied across their website, custom menus, wax paper, and merchandise, helping to establish Mamaleh's as a local staple with multiple locations.

Mamaleh’s