Case Study: Gradifi achieves a fresh brand identity and clearer financial wellness messaging with Image Conscious Studios

Gradifi refreshes its brand and messaging with Image Conscious Studios in live message tests

Gradifi, a student loan and financial wellness benefits provider, was seeking a brand overhaul on the verge of its acquisition by Morgan Stanley. Their challenge was to create a brand that would appeal to both companies interested in offering these benefits and their employees, while also clearly communicating what Gradifi does. They enlisted Image Conscious Studios to address this need.

Image Conscious Studios implemented a refreshed brand identity by vetting concepts through live message tests with users. Their solution refined the brand to better align with the client's existing style, using color to connect with specific products and updated photography for a more natural look. The result was a clean, bold design with strong messaging that built upon Gradifi's existing assets, successfully preparing the company for its next chapter.

Gradifi