Case Study: Ginkgo Bioworks builds a bold synthetic biology brand with Image Conscious Studios

Ginkgo Bioworks launches syntheticbiology.com in spring 2021 with Image Conscious Studios

Image Conscious Studios partnered with Ginkgo Bioworks to build a comprehensive brand and digital presence that would establish the company as a leader in the new field of synthetic biology. The challenge was to create a brand identity and a series of digital platforms that could effectively communicate Ginkgo's wide-ranging work and capabilities to a broad audience.

The solution involved developing a new design system with bold typography and visuals, followed by the creation of multiple digital properties including a main website, the Grow Magazine editorial platform, the Concentric by Ginkgo brand, a Creative Residency program, and the authoritative syntheticbiology.com microsite. Through this collaborative and iterative partnership, Image Conscious Studios helped Ginkgo Bioworks successfully launch and scale these initiatives, cementing its role as the category leader and putting synthetic biology on the map.

Ginkgo Bioworks