Case Study: Ginkgo Bioworks gives synthetic biology a voice with Image Conscious Studios

Ginkgo Bioworks launches Grow magazine with Image Conscious Studios

Image Conscious Studios partnered with Ginkgo Bioworks to address the challenge of making the complex field of synthetic biology more accessible and creatively engaging. Ginkgo needed a way to foster broader public understanding of their core work and provide an outlet for their team's creativity, leading to the creation of their annual magazine, Grow.

Image Conscious Studios developed a comprehensive solution, designing the logo, brand identity, and a dynamic, content-rich website for Grow. They created a flexible visual mark for the magazine and built a custom WordPress site with a focus on comfortable long-form reading, modular content blocks, and integrated eCommerce. This solution allowed each issue's theme to be represented through customizable colors and provided a platform for multimedia content, custom translations, and a shop for merchandise and print copies.

Ginkgo Bioworks