Case Study: Aurelia elevates coastal dining with Image Conscious Studios

Aurelia clarifies guest reservations and menu updates with Image Conscious Studios

The Newport Group engaged vendor Image Conscious Studios to help their flagship hotel, The Inn at Castle Hill, reimagine the dining experience for its new restaurant, Aurelia. The challenge was to develop a brand identity and website that evoked the coastal New England spirit while eliminating confusion for guests, particularly during the busy summer season, and to clearly communicate the chef-driven tasting menu experience.

Image Conscious Studios developed a brand identity inspired by the sea and the restaurant's jellyfish namesake, using a palette of ocean textures and colors. They created a WordPress website with refined typography and subtle interactive elements, including an easily editable menu system to reflect daily seasonal offerings. The solution specifically improved the site's information architecture to clarify the reservation process and set dining expectations, thereby enhancing the overall guest experience.

Aurelia