Case Study: RC Family builds a stronger real estate brand with iM4U Digital Marketing

RC Family achieves $1.5 leads with iM4U

RC Family, a real estate developer, sought to build a sustainable brand and increase turnover for its new Family-2 residential complex in the Kyiv region. The challenge involved creating a strong market position and managing integrated marketing across multiple channels to attract its target audience of couples, single men, and investors. They partnered with the digital marketing agency iM4U for comprehensive marketing support.

iM4U implemented a full-funnel digital marketing strategy. This included developing a new optimized website, managing reputation on platforms like Google My Business, executing targeted advertising on Facebook and Instagram, and launching a YouTube channel. The results were significant: the cost per lead from social media targeting was just $1.50, the company achieved first-page Google rankings for key keywords, and the successful campaign led to the launch of a new residential complex, Mriya.

RC Family