Case Study: Raffles Hotels achieves a high-quality luxury guest magazine and enhanced digital presence with Illustrated London News

Raffles Hotels - Customer Case Study

Raffles Hotels engaged Illustrated London News to publish a new travel and luxury lifestyle magazine for guests. The challenge was to cover a wide variety of travel, culture and luxury topics in a fresh, distinctive way while creating a genuine magazine identity aligned with the Raffles brand.

Illustrated London News applied its editorial and print expertise to produce a bespoke, high‑end magazine with original features and commissioned photography, and extended the content to Raffles’ global website and a magazine app. The work reinforced Raffles’ brand identity, delivered maximum reader engagement through stunning imagery, and delivered measurable outcomes such as the successful launch of Raffles’ first magazine app and a high-quality publication that strengthened guest engagement.

Raffles Hotels

Diana Banks

Vice President